How Leaders Thrive When Everything Changes
From Gary Shapiro, New York Times bestselling author and CEO of the Consumer Technology Association®, a manifesto for today’s top executives, entrepreneurs, and leaders: pivot or die.
“If there’s anyone with the experience and insight to talk about pivoting, it’s Gary Shapiro. CES has long been the place where businesses experiment and pivots start – and that’s largely thanks to Gary and the platform he’s created over more than thirty years. But Pivot or Die isn’t just essential reading for fans of CES. It offers lessons for leaders and aspiring leaders across every industry, or even those who just want to make a change in their own lives.”
"In Pivot or Die, Gary Shapiro offers a deep dive into the evolution of some of the technology that’s solving big global challenges – both in the U.S. and around the globe – and offers a candid assessment of what it will take for the United States to lead in developing technologies that will define our future."
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- The Startup Pivot: How startups can disrupt industries and maximize the advantage of new ideas.
- The Forced Pivot: Adapting to unforeseen circumstances and meeting shifting consumer demands.
- The Failure Pivot: Understanding why failure can provide better lessons than success and how to apply those lessons going forward.
- The Success Pivot: Gaining market advantage by seizing opportunities and outmaneuvering competitors.
In laying out these pivots, Shapiro shares unique lessons on how leaders can change minds and mindsets and steer their organizations to success in an increasingly competitive environment.
Available at all major booksellers.
About Gary Shapiro
Gary Shapiro is CEO of the Consumer Technology Association (CTA)®, which represents over 1300 consumer technology companies and owns and produces CES®, the world's most powerful technology event. As head of CTA for more than three decades, he has guided the industry through major periods of technological upheaval and transformation.
Shapiro is also the New York Times bestselling author of Ninja Future: Secrets to Success in the New World of Innovation (HarperCollins, 2019), Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses (HarperCollins, 2013), and The Comeback: How Innovation Will Restore the American Dream (Beaufort, 2011). Through these books, television appearances, and as a columnist whose more than 1200 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation in the U.S. economy.
“We are in a transformative era for our industry, with each day bringing new applications of technology that push the limits of what is possible. As the pace of innovation accelerates, it is essential for leaders to embrace a mindset of continuous learning and adaptability. Pivot or Die offers important insights for every leader on how constant reassessment and strategic pivots are crucial to successfully navigate this shifting landscape.”
“In Pivot or Die, Gary Shapiro offers a brilliant clarion call to those business leaders who are reticent to adjust their company’s trajectory through swift, bold, strategic action. As technology advances at a blistering pace, this book gives compelling, real-world stories about smart victories won; and the cautionary tales of once-leading brands, grown comfortable and complacent, now relegated to the unfortunate dustbin of history. It is a must-read for leaders who want to shed safety and myopia, for the agile, winning growth strategies which create the winners in this new era of technology and innovation. ”
Former Vice President & Senior Partner, Cybersecurity, IBM Consulting
Advance Praise for the Book
Drawing upon detailed case studies, economic theory and personal experience, Pivot or Die offers a behind-the-scenes look at the development of innovative technology and business strategies. Along the way, Shapiro offers a "pivot" framework for leaders to stay flexible and agile:
New York Times Bestselling Author
Former CEO, Fortune Media
“Today’s leaders face an unprecedented barrage of new threats and opportunities. To survive and thrive, they must master ‘the pivot.’ Shapiro—who executed a perfect pivot when he took his massive CES show digital in 2021 and has watched countless technology leaders both succeed and fail at the task—offers an invaluable guide to this critical maneuver, which needs to be in every CEO’s toolbox.”
SVP and Managing Director, Northwest Europe Market, HP Inc.
"If anyone has their pulse on where the future is headed, it’s Gary Shapiro. Pivot or Die is an honest and refreshing take on how leaders of all kinds should think about change, failure and adaptability. Gary’s insights draw from personal experiences and case studies, offering a “pivot” framework for innovation. It’s a must-read for every aspiring changemaker in the business world and beyond."
Foreword by Ed Bastian,
CEO of Delta Airlines
